We are
Matterkind

Cadreon reimagined for today.

We’ve evolved to be true strategic partners in addressable media, leading the media world from billions of opaque impressions to the right number of conscious connections.

We are with you every step of the way as your strategic partners in addressable media.

From audience creation to activation and optimization, we execute plans that are fundamentally more efficient and effective.

What makes us different

Audience Focused
Optimization

Our focus is on audience, irrespective of channels.

Addressable, Not Programmatic

We don’t optimize against channels, only touchpoints that matter, making our strategy truly addressable.

Closed Loop to Business Outcomes

Delivering process efficiencies and campaign effectiveness rather than media savings and proxy metrics.

How we see it

Engagement should be driven by the needs of the people you’re trying to connect with––and the outcomes you’re trying to achieve.

By putting people before channels, we ensure that you reach individuals in the ideal way. And build connections that benefit both you and your most valuable customers.

 

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How we make
it possible

Matterkind is an essential part of Kinesso, IPG’s Marketing Intelligence Engine.

Kinesso leverages the best data from Acxiom and ties directly to Matterkind’s addressable media abilities, breaking down barriers to move businesses forward. We call it a marketing intelligence engine because our solutions drive more meaningful connections-amplified because everything’s working together.

Global Reach

As your partners in addressable media, Matterkind has a global footprint that covers 68 markets around the world.

Get in touch with us at info@WeAreMatterkind.com