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Connecting with Consumers Through Addressability

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Data Disruption and the Silos That Remain

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Command your campaign with Mastermind—our live strategy, activation and management tool

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Understanding Data Activation and Data Matching

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Practical Data Democratization in Post-Cookie World

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Demand-Side Platforms (DSPs) in 2020: Part 1, Overall Trends

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Ad Ops – The New Custodians of Compliance and the Final Line of Defense

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Addressability is Key to a Healthy Ad Ecosystem: Q&A with Erica Schmidt, Matterkind

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What the Local Media Economy’s History Indicates for Today’s Challenges

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Acxiom Launches Addressable Media Buying Service Through Matterkind

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Come home: The message of the new IPG Mediabrands campaign for quarantine

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The Bright Side of Deepfakes