How do marketing and environmentalism effectively co-exist? It’s a question I’ve grappled with for a long time, especially now, as the future of the two are inextricably linked. By definition, marketing is “the process or technique of promoting, selling, and distributing a product or service,” (Merriam Webster). Environmentalism is the “advocacy of the preservation, restoration, or improvement of the natural environment” (Merriam Webster). 


Kinesso is our partner and parent company. Read the original article on Kinesso.com