In response to the COVID-19 pandemic, the Ad Council, in partnership with Cadreon (now Matterkind), The Trade Desk, and Acxiom, launched a programmatic private marketplace (PMP) for public service announcements. In this feature on Adage, read about the first-ever Ad Council Private Marketplace, and learn more as Nancy Hall, SVP of Programmatic, East, weighs in on the combined efforts to deliver the right message to the right audience.

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