Why Dynamic Creative Optimization is Advertisers’ Biggest Opportunity of 2020

In this article, Genevieve discusses how the biggest opportunity for advertisers in 2020 is optimization, specifically dynamic creative optimization (DCO). “Data has been a notable topic of discussion the last few years, including how it will transform ad tech. But DCO is one of the first truly tangible examples of data powering technology in real-time for hyper personalization,” she states.

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