In this piece, Mark Donatelli highlights the importance of identity during crises, as demonstrated by the current climate during a global pandemic. It is important for brands across all industries, he states, to better understand the changing world and to adhere to the “As more and more functions of daily life become digital and the devices we hold near have made their way into everything we do, the broader market has dictated that Identity will be a critical building block for future success of almost all industries.”

Kinesso is our partner and parent company.
Read the original article on Kinesso.com