“Ad ops is a specialty that continues to evolve, sitting at the heart of digital channel activation and platform connections.” In this article, Alex Norman describes the value exchange between brands and the data they collect about user activity, and more importantly how if done respectfully and ethically and is fair, it creates trust between people and brands.“Ad ops is a specialty that continues to evolve, sitting at the heart of digital channel activation and platform connections.” In this article, Alex Norman describes the value exchange between brands and the data they collect about user activity, and more importantly how if done respectfully and ethically and is fair, it creates trust between people and brands.

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