IPG Mediabrands and Matterkind partnered together to launch a social impact campaign called “si puedes, vuelve a casa” (if you can, come home) in order to support local markets / government to plane the curve of COVID-19, and encourage people to stay home. Jorge Chávez, managing director of Matterkind Latin America, weighs in on how “we are leveraging our Matterkind technology and capabilities to support all local healthcare institutions and positively impact the protection and well-being of all people.”

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